The long-term strategic partnership will see the publisher produce bespoke content for Asda, including its customer magazine, which is distributed to over 1.9 million readers.
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BBC News and the Guardian are among the first publishers to sign up to the initiative, which will speed up load times and give content owners more control.
Full report available at: >Mediatel Connected > AV > Television Ratings
After nine long months of living in a merciful Big Brother-free society, last night saw Channel 5 go and ruin everything by launching the first half of a summer-long plan to infest the national’s tellyboxes.
The $.4.4bn deal will give Verizon access to AOL’s automated ad platforms and video content – as well as global content brands, including The Huffington Post, TechCrunch and Engadget.
Ofcom has revealed that EE is the most complained-about landline and broadband provider in the UK, whilst Vodafone topped the list for the mobile market and BT in the Pay TV market.
Regional publisher Archant is moving away from device-based strategies to focus purely on two core trading currencies: content and audience. CEO Jeff Henry shares some exclusive insights.
Rail users are spending half their journey time on a connected device and increasingly using that time to browse products and make purchases, according to research by KBH On-Train Media.
Full report available at: Mediatel Connected>Connected AV>TV Market>Marketplace Snapshots
Monday night saw Benefits Street (9pm) finally return to Channel 4, albeit this time in a much cuddlier, more saccharine form.