This week Simon Andrews, founder of Addictive!, looks at the current TV landscape, video tactics among the big social players and retail.
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Programmatic TV requires new definitions for a brand new medium, says Dominic Finney, co-founder of FaR Partners.
The deal will see BT Sport increase the number of hours of ESPN programming to up to 5,000 per year, with content including Verizon IndyCar Series, NCAA College Football and Basketball, X Games and the Australian Football League.
The festive period saw a drop for most news outlets, with just four online news platforms reporting an increase in traffic in December – with Trinity Mirror hit hardest.
The new series of Sherlock and Top Gear helped secure a record 3.5 billion iPlayer requests in 2014.
Days after the media went berserk as it reported the demise, after 44 years, of the Sun’s infamous page three feature, the red top has today published a picture of topless model – complete with a cheeky wink at the camera.
According to eMarketer, almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018.
Wednesday night saw the biggest stars of British television come out in force in a self-congratulatory orgy of back-patting that was The National Television Awards – Live!
The deal will see Nielsen pick up Brandbank clients including Tesco, Boots, P&G, Asda, Sainsbury’s and Amazon.
With a new and ambitious Local TV advertising strategy on the cards, can the fledgling sector finally nurture some meaningful growth and revenue?