UK newspaper publishers, in collaboration with magazine publishers, today announced the completion of the first round of appraisals for a contemporary audience measurement system.
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Following a five-year turnaround plan to help secure the financial future of the Guardian, Andrew Miller, chief executive of Guardian Media Group, is to stand down at the end of June.
Determining the correct mix of ad lengths across multiple screens is no easy task. Amanda Phillips, head of marketing at Millward Brown UK, shares her tips to make it easier.
Sky is set to add a range of mobile voice and data services to its customer offering for the first time, following a new agreement with Telefonica UK.
Blanche Sainsbury, chairman of Local Media Works and commercial director of Local World, explains why the sector is set to thrive in 2015.
Wednesday night saw the prime time television line-up peak on ITV at 8pm as the broadcaster rolled out a fresh new series of humorous new homicides in Midsomer Murders.
The former director of News UK and ex-CEO of Naked, Ian Clark, has joined High50 as group CEO, following a “significant investment” from Winward Prospects.
Is the traditional advertising model, based on rational messaging, dead? Dominic Mills gets in tune with his emotions first to find out.
The Deloitte study examined how ad spend and brand sponsorship impacts the media, entertainment, arts and sport industries and found that people value access to these ad-funded services at nearly £10bn.
64% of European marketers plan to increase retargeting budgets this year, according to a new report released by AdRoll; however, separate research questions the impact it has on consumers.