Marketing budgets have increased for the ninth successive quarter but at a slower rate, reveals the Q4 2014 IPA Bellwether Report published today.
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Following the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of the UK’s largest advertising sector.
Wednesday night offered viewers the chance to enjoy some light-hearted family-friendly homicide in the familiar form of yet another Midsomer Murders (ITV, 8pm) repeat.
Clear Channel UK has announced the appointment of ITV’s Sarah Speake as its new chief marketing officer.
Raymond Snoddy examines how the British media has managed coverage of the Charlie Hebdo story – and asks if it was right or wrong to publish the cover image from the survivor’s issue.
Industry must push verification deeper – and work harder with agencies, clients and networks to ensure bot exclusion on DSPs and exchanges, writes Marco Ricci, CEO of Adloox.
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, explains the investments being made in each sector.
The latest edition of French satirical magazine Charlie Hebdo went on sale today with a cartoon depicting the Prophet Muhammad holding a “Je suis Charlie” sign on its front cover.
Millward Brown has released its annual digital and media predictions for the year ahead, stating that ‘successful’ marketers will make the most of programmatic, form effective partnerships and utilise micro-video platforms.
Wrapping up the second half of the most recent case, Dr Nikki, her fabulous hair and the ever-diminishing supporting cast of well-spoken men raced against time to stop London’s latest killer.
