According to eMarketer, almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018.
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Wednesday night saw the biggest stars of British television come out in force in a self-congratulatory orgy of back-patting that was The National Television Awards – Live!
The deal will see Nielsen pick up Brandbank clients including Tesco, Boots, P&G, Asda, Sainsbury’s and Amazon.
With a new and ambitious Local TV advertising strategy on the cards, can the fledgling sector finally nurture some meaningful growth and revenue?
James Ranson has joined native advertising company Vibrant Media as commercial director covering both UK and international markets.
Even though Tuesday evening’s TV line-up brought a huge variety of glossy and gripping content, an ill-advised soap clash between ITV and the BBC saw both channels ultimately lose out.
The festive month posted a mixed bag of results for commercial television channels, with ITV Breakfast coming out on top.
In its latest financial report, the company has said it believes it can complete global expansion over the next two years, intending to generate material global profits from 2017 onwards.
With the plethora of new media touchpoints and convergence opportunities, could media agencies finally cement their place as the ‘new creatives’? By Media Native’s David Brennan.
comScore is to track video audiences in the US across computers, mobile and other streaming devices, according to The New York Times.