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In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

Smith will remain connected to the organisation as he will become chair of Origin.

Outgoing CEO Jon Steinberg highlighted the return to growth as an encouraging sign that Future’s growth acceleration strategy is beginning to pay off.

Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.

As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV’s challenges.

The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.

With attention splintered, the TV ad is no longer the main course in a brand’s Christmas campaign. We need a more evolved approach that embraces today’s media consumption habits.

Host Jack Benjamin and editor-in-chief Omar Oakes unpack the biggest stories and themes in the world of media in 2024 and discuss uncertainties for what lies ahead.

The TV marketing body has hired Wavemaker UK’s strategy head to be its first chief strategy officer.

During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.