The business economist and founder of Magic Numbers and Magic Works discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.
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Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.
The drop in number of listens was attributed to Apple’s iOS 17 update that changed how podcasts are downloaded on mobiles.
Revenue reached €9.05bn for H1, driven by “excellent performances” of Lagardère and Canal+.
In the chess match that will decide the fate of third-party cookies, Google has pulled a Bobby Fischer. What does this mean for the industry?
Analysis: The NBA has tripled the value of its TV rights despite declines in viewership, as live sports have become increasingly important to broadcasters and streaming companies.
The convergence of retail and programmatic DOOH offers a powerful combination of precision-targeting, dynamic engagement and the ability to capture attention effectively.
Gracenote teams with major CTV players to optimize contextual ad targeting
The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.
Halliday will become the UK group’s first programmatic director.