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Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.

Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy. 

The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

Sports viewership grew six percentage points quarter on quarter, while ad-supported streaming services received an 8% bump in subscription in part thanks to interest in the Olympics.

Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.

For one of the most dramatic election campaigns in US history — or possibly even in all our lives — the UK media has taken distinct editorial approaches and came up with wildly different answers. At least we’ll know who got it right soon.   

Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.

The UK audio sales chief on memorable jingles and ads, the rise in podcasts and finding the “why” in what we we do.

It recognises organisations that demonstrate a commitment to fostering positive mental health and wellbeing for staff.