Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses.
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Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.
| Maria Iu
The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.
With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?
Full report available at: Media Landscape > Revenue and Forecasts > Forecasts
According to Barb’s latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.
In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.
The acquisition boosts MediaSense’s headcount to over 230.
The US election underlines that, when racism and sexism combine, women in leadership simply cannot win.
The fund aims to support and amplify advertising that seeks to drive more sustainable behaviours.