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Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.

Box office revenue grew 10% and admissions an estimated 8% compared with January 2024, thanks to a slate featuring both popular holiday holdovers and Bafta-nominated arthouse films.

Brand lift provides a truly holistic picture of campaign performance — here’s how to get the best from the data.

At the LEAD conference, Bryant espoused the importance of trust in advertising and addressed concerns around the government’s stance on AI and less healthy food restrictions.

Work will run on The Standard, Outernet, OOH and social.

Advertisers have a golden opportunity to ride on the coat-tails of beloved shows, captivating audiences while they are light-hearted, relaxed and open to branded messaging.

Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.

Size isn’t the only opportunity. Building good relationships with media owners means jointly understanding what success looks like and ensures client, agency and media owner can unlock mutual growth.

Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.

Commercial audiences helped drive 1.6% growth in total radio listening in Q4 as Global capped off a strong year of growth despite a milder quarter for listening.