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Founding advertiser Fiat is launching campaign during London Fashion Week.

A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.

A further 100 members will be admitted into the club, which aims to help leaders share challenges and shape solutions for the industry.

StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands “from social out”.

Media planning needs to focus on memorability and how media, targeting and creative work together to make brands memorable. Here’s how to hack the memory code.

In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.

The start of Donald Trump’s second presidency felt like a lifetime ago. How the British press has covered his many manoeuvres since speaks volumes. 

VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.

Total magazine circulations fell again last year as consumer and special interest titles face challenges in retaining subscribers amid a transition to digital. But bright spots remain for some current affairs and fashion publications.

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