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Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company’s Q2 earnings call.

Great advertising builds great brands, but not all great brands build great advertising. That’s why advertisers need both attention and brand lift to understand the effectiveness of their ads. 

Since starting five years ago, brands and media companies have started to do more, but is it enough?

Analysis: The social media giant is leaning in to its AI development as a way to eventually provide all-in-one ad solutions for brands.

The merged entity will bring together 20,000 direct advertisers spanning more than 50 markets, according to the companies.

Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.

Is innovation in our DNA or is it a learned behaviour? Actually, we need to possess a burning desire to innovate but we also need to be present in an environment where innovation can flourish.

The latest quarterly Rajar figures are out and commercial radio broadcasters have reacted with jubilance over continued growth.

Rajar Q2 2024 analysis: The addition of North has provided the Global station’s breakfast programme with a double-digit boost in weekly reach.

Rajar Q2 2024 analysis: Share of listening on digital platforms continued to grow relative to AM/FM radio in Q2, according to new Rajar figures.