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Ocean Outdoor and JCDecaux have again donated space across major sites in the UK in recognition of Holocaust Memorial Day.

On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.

“Making Every Journey Matter for 25 Years” was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.

CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.

An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense’s chief strategy officer breaks down why and explains the hurdles to change.

In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.

Reduced engagement, content saturation and platform safety are just some of the concerns facing paid social. How can brands stand out? 

Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?

Nick Wright discusses his vision for the new collective that involves bringing media and creative closer together and focusing on culture and talent.

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.