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As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.

Advertisers have a responsibility to support trusted, quality sources of information as fake news becomes more easily accessible.

Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.

Giffgaff is the launch brand partner to be featured in a new advertising reel.

The success of the radio sector, with its common values and objectives, illustrates why it’s important for media channels to have clearly defined offerings and show what they can bring to the table for advertisers. 

Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.

FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers. 

Initial weekly distribution will be set at 150,000, with copies sold from 4pm across London on Thursdays.

Marketers will now be able to optimise campaigns using Tesco’s anonymised audience segments.

A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.