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In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.

US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.

Nicola Kemp calls for an end to companies contributing to “crushing standards” leading to women being overworked, overwhelmed and underpaid.

Let’s be clear. Principal media only exists to make media agency groups more money.

Kantar’s ‘Blueprint for Brands’ offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.

The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.

We’re stuck in a cycle of performative media — where we breathlessly perform for algorithms. It’s unsustainable, writes the editor-in-chief.

However, we do have an opportunity to take on a consultative and diagnostic role as CMOs’ remits broaden and they ask more of their partners.

The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.