So we recently found that it’s the sum, not the parts, that drives results when it comes to attention. But what about frequency? Andrew Ehrenberg, Erik du Plessis and toddlers all teach us something here.
Showing 2021-2030 of 62,928
More Newsline articles
The Springfield cats and dogs debacle was an unchecked rumour that spread far and wide. As the presidential election campaign heads into the final stretch, US media has a responsibility to counter these kinds of unverified stories.
Find out some top tips from judges on how to craft a good entry.
At Pinterest Presents 2024, executives showed off new AI solutions for advertisers and urged brands to support both business and moral values by moving spend away from the online advertising ‘duopoly’.
Commercial radio maintained an 84% share of listening among commercial accessible audio hours, according to latest Rajar Midas data.
Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but “next-generation” contextual capabilities.
Undoing decades of inequality takes time and we have made recent gains. So let’s keep DEI a topic of discussion and embrace the opportunities.
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.