UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
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New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
People with ADHD need help from the industry and Nabs in order to thrive. Here’s how organisations can provide positive support.
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.
The integration will include reports against more than 500 audience segmentations across the video-sharing platform.
The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.
The Wall Street Journal, along with sibling titles Barron’s and MarketWatch, will join the UK publisher alliance.