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The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever’s settlement is akin to kowtowing to a bully.
Analysis: WPP’s partnership with Roblox is an admission that gaming strategy has lagged changes in consumer behaviour.
Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier.
Omar Oakes, founding editor of The Media Leader, is leaving the title to pursue freelance and consulting roles.
The audience measurement company has hired the former Ebiquity insight chief as UK solutions director.
As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.
In the first of a three-part series, The Kite Factory’s John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.
Croud chief strategy officer Avinash Kaushik passionately argued that the vast majority of current media planning practices fail to focus on outcomes.
The event will take place on 29 April 2025.