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However, CEO Dame Carolyn McCall has warned of job losses.

Full report available at: Media Landscape > Revenue and Forecasts > Forecasts

The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.

Join us on 12 September as we find ways to create effective and engaging advertising, through smart thinking from specialists, and develop a better ad industry for today and tomorrow.

In recent years, we have become addicted to the blue pill of certainty. But there is a cure: human ingenuity. We need not fear progress and change and the unpredictable.

Reporters Jack Benjamin and Ella Sagar look at stories including Google’s volte-face on cookie deprecation, latest earnings and an odd match in Teads and Outbrain.

Adspend growth forecasts have been upgraded for 2024 and 2025.

In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.

Arguably, British journalism damaged the future of its own audiences thanks to its insistence on false equivalence. With the US presidential race hotting up, will we see the same problem in media? 

The company’s regional sales director shares what he wanted to be when he grew up and which advertiser he would love to work with.