Analysis: The NBA has tripled the value of its TV rights despite declines in viewership, as live sports have become increasingly important to broadcasters and streaming companies.
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The convergence of retail and programmatic DOOH offers a powerful combination of precision-targeting, dynamic engagement and the ability to capture attention effectively.
Gracenote teams with major CTV players to optimize contextual ad targeting
The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.
Halliday will become the UK group’s first programmatic director.
Adjusted revenue of €195.1m was driven by double-digit growth across all three business segments.
The fringe event during The Future of TV Advertising Global will bring a new audience and “unusual suspects”.
However, CEO Dame Carolyn McCall has warned of job losses.
Full report available at: Media Landscape > Revenue and Forecasts > Forecasts
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.