Media is now funded by divergent groups of big and small advertisers. There’s no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.
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Uncertainty about the autumn Budget has hindered total marketing budgets, but main media budgets were buoyed by increased investment in video.
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Analysis: Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.
Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.
The battle against money laundering in digital advertising is not separate from our fight against ad fraud — it’s an essential part of it, warns The Digital Voice’s founder.
Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.
Stuart Mays, Global’s longstanding director of commercial strategy, is leaving after 16 years to launch a new platform for music artists.