A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.
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Commercial radio has had a “positive” start to the year with 5.2% growth in Q1, new figures show.
Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant.
The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.
While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.
Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.
