The BBC Gladiators has been a relative success. Perhaps the reboot movement will be what brings generations back together in front of the television screen.
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The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.
Nearly three-quarters of senior marketers believe organisational structure is holding them back.
Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.
Telling porkies may be fairly common in the job-hunting process, but employers are finding ways to tackle this problem.
While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.
The independent commercial radio station has launched a campaign across TV, OOH and social.
It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.
The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.