The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.
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This is the moment to reflect on how we address the fundamental problems in society. There is certainly a role for brands and the business community.
| Maria Iu
TV spot is supported by OOH and social ads.
This year’s cohort will be announced on 23 September.
Bauer stablemate Fleur East and director of audio Gary Stein will also make an appearance.
Early entry deadline is 9 October.
With investors demanding to see good sustainability records and boardrooms looking more closely at media supply chains, businesses need to keep ESG top of the agenda.
The digital ad giant has reportedly been working on the OS since the pandemic as it looks to compete with Google, Amazon and Roku.
The director of research and planning is leaving the TV marketing body after a decade.
Analysis: Pavel Durov’s laissez-faire approach to content moderation landed him in hot water as governments seek to curtail online harms. But are Silicon Valley CEOs more interested in pursuing their concept of “free speech”?