In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
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Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.
In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.
New research claims that a BBC funded by advertising “would be bad for everyone”.
Main media marketing showed a negative balance of 0.7%, according to the latest study.
Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.
A comparable one-fifth share of British adults describe British reporting and news as “factual” (22.5%), compared with “misleading” (20.6%), “untrustworthy” (19.4%) or “biased” (19.3%).
The BBC Gladiators has been a relative success. Perhaps the reboot movement will be what brings generations back together in front of the television screen.
The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.