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The CEO of Ad Alliance is “pissed off” by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.

Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.

At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.

This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends. 

In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.

DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.

The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.

While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.

With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in. 

Bolloré spoke to The Media Leader after the announcement of Converged.