More Newsline articles

Retail media networks need to collaborate to avoid a Wild West scenario.

MediaSense’s Ryan Kangisser on how media agencies and advertisers can better work together.

The press must test the record of incumbent political parties for competence, achievement, and decency in 2024. Will there be Damascene conversions on the Right?

Channel 5 has secured its biggest-ever sponsorship deal after sleep-tech brand Simba renewed its 2023 deal. 

Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?

Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.

Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home’s rise in 2024, writes i-media’s head of programmatic.

Partner content: Streaming app and UX developer TeraVolt believes broadcasters can avoid ‘giving away’ revenue and data to social media in their quest to reach and engage Gen Z and Gen Alpha.

The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”

Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.