Nearly three-quarters of senior marketers believe organisational structure is holding them back.
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Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.
Telling porkies may be fairly common in the job-hunting process, but employers are finding ways to tackle this problem.
While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.
The independent commercial radio station has launched a campaign across TV, OOH and social.
It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.
The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.
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Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.
Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.