The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
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They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.
Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us.
Amid continued exposés of fraud in the open web and beyond, advertisers — as usual — have to sort things out for themselves. But first, they need to recognise their own need for change.
The hounding of Kate Middleton underlines there is no understanding of AI without DEI.
The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.
A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)
Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.
If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.
Total UK and Ireland box office in March reached £99.8m, 24% higher than in March 2023.