More Newsline articles

We’re stuck in a cycle of performative media — where we breathlessly perform for algorithms. It’s unsustainable, writes the editor-in-chief.

However, we do have an opportunity to take on a consultative and diagnostic role as CMOs’ remits broaden and they ask more of their partners.

The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.

Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.

A coalition of media businesses has penned an open letter highlighting the “disastrous impact” the BBC’s plan to take on advertising would have on the sector.

These organisations have been given the IPA People First badge of honour for demonstrating commitment to their employees’ mental health and wellbeing.

Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.

The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.

The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.

Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.