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The irony of the future of TV is that we’ve now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that’s a good thing.

Twitter is too small to have such a big mouth calling the shots, writes the editor.

A new survey by the World Federation of Advertisers has found that despite sponsorships making up 11% of a brand’s marketing budget, very few feel “very confident” about its return on investment.

Jack Benjamin is joined by Ella Sagar and The Guardian’s James Fleetham to unpack takeaways from The Guardian’s upfronts and discuss how AI-generated misinformation could actually be a boost to trusted newsbrands.

At last year’s Future of TV Advertising Global event, journalist Omid Scobie spoke to Adwanted Events and Publishing managing director Steve Scaffardi about media’s role in swaying public opinion, particularly through the lens of the Royal Family.

A new IPA survey found the Daily Mail and Metro publisher was the best overall media owner to work with, followed by Blis, Reddit, MiQ, GumGum, Quantcast, Reach and Pinterest.

Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?

UKTV will launch a “masterbrand” to bring together its free-to-air channels and free streaming service.

Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts

Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found.