More Newsline articles

Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.

Last week’s avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how? 

Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.

The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.

The majority of radio advertising’s effect on performance campaigns is missed in typical short-term attribution models, Radiocentre research has found. 

Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.

Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.

This will be the first election when we have blatantly politically biased TV channels. How Ofcom handles due impartiality this year is certain to be picked apart by the industry.