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Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.

Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.

Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.

Disney’s president of global advertising Rita Ferro reflected on Disney+ one year on and discussed how she expects the streaming market to consolidate and why linear remains important.

We must inspire the younger generation to get into the media industry to make a real change and ensure a more diverse future.

Marketing’s focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.

Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.

ITV has not received any complaints from sponsors or advertisers over inviting Nigel Farage onto the latest season of I’m A Celebrity… Get Me Out of Here!

ITV has restructured its audience analytics and data science into a single team led by Neil Mortensen, who has been appointed director of a new ITV Insights Group.

Dentsu’s Global Ad Spend Forecast expects global advertising to increase by 4.6% to $752.8bn in 2024.