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There is just one day left to enter The Media Leader’s only awards scheme.

Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter. 

Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.

Channel 4’s sponsored programme and The Sun’s recent coverage show that mainstream media has been slow in catching up to what real people are doing.

Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.

New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.

Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.

Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.