Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
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Channel 4 has created an immersive wedding experience for the premiere of the new series of Married at First Sight UK.
In brief: Edit Tweet is currently being tested internally, but will roll out to Twitter Blue users “in the coming weeks”.
In brief: Disney is reportedly exploring a membership program that would bundle discounts between its streaming services, parks, resorts, and merchandise.
In brief: Roku has launched Roku TV in Germany, with Metz blue and TCL as the first partners to launch Roku TV models in the market beginning in October.
Sarah Baumann, managing director of VaynerMedia, has left the agency after three years in the role.
In brief: Agency group WPP has acquired Newcraft, a data-first European ecommerce consultancy.
In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.
Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.
Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.