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A behavioural science view on Elon Musk’s Twitter takeover.

Advertising still struggles to reach everyone, Mediatel’s latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.

CTV overtook mobile as the device with the greatest share of global video impressions according to Innovid’s Global Benchmarks Report.

Channel 4 will make hundreds of hours of its programmes available on YouTube in the UK & Ireland in a new ad revenue-share agreement.

If the Daily Mail fails to bring down the house of Starmer, it will be both embarrassing and also counter-productive.

The IPA and ISBA have launched an initiative that seeks to improve the behaviours of agencies and advertisers during pitch processes.

The Media Leader contacted several leading media companies to understand what policies are in place to support their employees.

What are media agencies telling the next generation of strategists?

Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.

MediaSense has brought on board David Rigby, the former Capita executive and chairman of Brainlabs, as non-executive director.