More Newsline articles

Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.

With Piers Morgan pulling in curious viewers to TalkTV on Monday, a battle has been provoked for the “anti-woke” audience.

Retail media demand has  soared in the past year, according to new figures.

Attention is multisensory and complex, but media agencies and advertisers must not “tie themselves up in knots” over theory and measurement where it could impede progress, a panel heard last week.

Gen Z are just as interested in quality news as their elders. They just consume it in a different way.

Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?

The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.

Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?

In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.

The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.