In a new column for The Media Leader, strategy consultant Sabrina Clarke wants to talk frankly about leadership in the media industry.
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Interview: Total Media CEO Tom Laranjo explains why the behaviours that don’t change in media are as important as the ones that do.
Out of home revenues grew 146% year-on-year to £238m in Q1 2022, according to the latest figures from Outsmart.
Zenith has downgraded its global advertising expenditure forecast from expected growth of 9.1% to the still-high 8.0%.
In addition to the funding boost, Joe Marchese, general build partner at Human Ventures, will join the board.
The opening episode of Love Island series 8 received an average of more than two million viewers last night, according to overnight figures.
The papers’ coverage of the Vote of Confidence crisis is only a warm-up to the day Boris Johnson leaves Downing Street.
We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.
The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.
TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.
