Sky Media has added a new tool for brands and advertisers to customise their sponsorship idents for specific audiences.
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Agency m/SIX has promoted its global CEO to global executive chair and announced her replacement board member.
By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.
Alight Media has launched the UK’s first digital six-sheet (D6) 4k roadside network.
Ex-Channel 4 sales director, Matt Salmon, will join Snap Inc as commercial director for its UK enterprise business.
Marketing budgets are growing but there is lower spend intent and business confidence.
In her debut column for Mediatel News, Bianca Barratt questions whether we really need strict rules on journalists’ social media posts.
The UK government plans on including cryptocurrency ads under the same financial promotion rules as stocks, shares and insurance products.
Chancellor Rishi Sunak led a cabinet pushback against replacing the BBC licence fee, according to industry sources.
The government has been disingenuous about the licence fee, but it is important to keep an open mind about how we fund the BBC.
