TikTok filed the trademark application in May, sparking speculation over whether the short-form video platform is seeking to broaden into music streaming.
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After a successful return earlier this year, the Mediatel team is excited to announce the launch of the 2023 Media Research Awards.
The Brandtech Group, David Jones’ agency group, has announced a deal has been struck to acquire rival digital marketing group Jellyfish.
Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.
Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
The Independent has entered into a partnership with the NSPCC’s Monday Movie Club in support of their Childline service.
The company is temporarily reducing the number of recommended posts it shows to users.
Roku founder and CEO Anthony Wood attributed the miss to a “significant slowdown in TV advertising spend due to the macroeconomic environment”.