While big brands might want to behave like small insurgents, those newcomers would die for their balance sheets.
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Planning for brand activations in the virtual worlds of the future requires better use cases and a more vivid imagination.
Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?
The digital media giants’ divergent destinies could become much clearer this week, writes the editor.
What would really happen if regulators and governments forced it to spin off its advertising business? Would media be better off?
Ex-Channel 4 chair Charles Gurassa has been chosen to lead Guardian Media Group (GMG) Board.
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.
Working parents are burned out and on the brink. Here’s how you can support them.
The Holocaust Memorial Day Trust organised a nationwide multimedia campaign to remember victims of genocide.
