ISBA’s Media Services Framework has been given a ‘fundamental overhaul’ but does it strike the right balance between transparency and costs?
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How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict
Full report available at: Mediatel > Connected > Consumer Surveys
Jan Gooding looks at the disproportionate political and media attention given to trans rights recently and finds hope in England’s footballers
Hewat has been charged with helping to scale Pinterest’s growing advertising business in the UK
A combined audience of 30.9 million people tuned in to watch England’s Euro 2020 final match against Italy last night
An amazing few days for commercial media must not blind us to the challenges that incumbents face
News UK has launched a first-party data platform, giving advertisers access to 36.5 million digital readers.
The first metric to be tested will be a Cost Per Completed View – a guarantee that clients will only pay for video ads viewed in full
A massive 25.7 million people watched England beat Denmark live last night on ITV and reach the European Championships Final for the first time. The broadcaster, which showed the game exclusively in the UK between 6.30pm and 11.15pm on 7 June, had an average audience rating of 16.7 million. The audience peaked at 25.71 million at… Continue reading ITV scores 26m audience peak for historic England Euros win
