UK recovery in 2021 is expected to the be the largest across any major international ad market, according to the latest quarterly Advertising Association/Warc Expenditure Report.
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Amazon Prime gained 700,000 new subscribers in Great Britain from Q3 to Q4 2021, while Netflix only netted 70,000, according to Kantar.
Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
The Media Leader Interview: IPG Mediabrands boss Richard Morris explains how free lunch and unlimited holiday will help the company win the race for talent.
Global advertising investment is predicted to grow by 9.2% this year according to the latest Dentsu’s Global Ad Spend Forecast report released today.
New Channel 4 chair Dawn Airey has certainly become a British Broadcasting Heavyweight. But does she have a genuine passion for TV?
ITV has joined the charge of commercial broadcasters that are prepared to invest in TV news again, Raymond Snoddy writes.
Trying to generate short-term impressions and data to create followers is not the right approach for long-form content.
The Programmatic Advisory is dropping the controversial term “programmatic” as it no longer represents its services.
Dawn Airey has been appointed interim chair of Channel 4 to replace Charles Gurassa who leaves at the end of this month.