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Could the four-day week become a reality in the media industry?  

WACL, the gender equality group for advertising and communications, has launched its biggest-ever round of its mentoring programme to support the next generation of female leaders. 

Demand for British content is likely to continue to grow globally as streaming platforms expand to new markets, explains Total Media’s head of broadcast.

Even if you think you have the answer… listen, advises UM’s EMEA strategy chief.

Partner content: The short answer is yes, they really, really do matter.

Full report available at: Mediatel > Connected > Consumer Surveys

Perhaps privatisation is the only long-term solution for Channel 4 in an age of streaming giants. But why do it now, asks the editor.

The social video platform will use a post-bid measurement solution for TikTok in-feed ads.

Advertisers should support diverse voices by building partnerships with unique media owners, a new planning guide by the WFA has urged.

Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.