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While advertisers lost their heads over GB News, one brand showed more integrity and bravery than most, says Mediatel News’ editor

A three-year study of £2.2 billion of media investment across 46 brands in eight sectors has proven the effectiveness of OOH, according to Kinetic Worldwide

The OmniGov team at Manning Gottlieb OMD will reveal key insights into the UK Government’s Covid-19 tiering system radio campaign at The Future of Audio next week.

Alex Hole, VP, Samsung Ads Europe looks at the importance and staying power of the watercooler moment in television programming formats

For all the challenges the sector faces, there are very few media channels in which watching the ads are considered as part of the whole experience

Ray Snoddy provides his thoughts on the first few days of GB News programming

There is one topic currently uniting the entire C-Suite. How much has been changed for good, and which parts of the business will go back to pre-Covid times?

Full report available at: Mediatel Connected > Regional

HELLO! partnership adds 14 million monthly readers to The Ozone Project 

Ipsos More has unveiled its first data release since being appointed by UKOM to deliver measurement for publisher websites.