Partner content: broadcasters and technology platforms are working to align and simplify access, thereby making it easier to buy across multiple channels.
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Nielsen had been suspended last month by the company’s parent, WPP’s GroupM, alongside two colleagues.
Even the world’s biggest advertisers are now too small to lobby tech giants and it’s time we stopped pretending their open letters will lead anywhere
Paul Keenan, Bauer Media’s president of audio, has been promoted to group chief operating officer and has been appointed to the executive board.
About a quarter of the world’s most popular brands’ Instagram followers are defined as “fake” or “suspicious” accounts, according to new research.
Yes, tech in media is a male-dominated field. But if you work hard and smart you can achieve a 50-50 gender split in your team, writes Merkle UK’s analytics practice lead
Pierre Chappaz will step down as executive chairman of video ads platform Teads amid a reorganisation of its management structure.
Publicis Groupe media agency has appointed Katharine Baker, a former managing partner at Blue 449, as its new chief client officer.
More than 600 UK advertisers increased their adspend on TV last year, despite a collapse in the market during the height of the pandemic.
The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.