More Newsline articles

Combined ad spend across the US, UK, Australian, New Zealand and Canadian markets has lifted +4% above the total recorded in Q1 2020

Let’s get marketers back doing what they love – creative campaigns, says Ben Murphy, UK MD at Quantcast

Full report available at: Mediatel > Connected > Consumer Surveys

Ray Snoddy predicts what to expect from the news channel GB TV when it finally launches later this year

Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban

Phil Smith, director general at ISBA, discusses Enders Analysis’ findings into the future of TV advertising and his trade body’s mandate to examine the broadcast trading environment

Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers

Starting with select Sky channels, advertisers using The Trade Desk’s technology platform will eventually be able to reach over 23 million Sky Media subscribers

A majority of consumers would reduce how much they purchased from any brand whose advertising appeared near to Covid-19 conspiracies, according to the 2021 TAG/BSI UK Brand Safety Survey

With large brands and agency networks bogged down in procurement-led media reviews, the independents and challenger brands are leading on innovation, argues Ed Cox, MD at Yonder Media