Marius Cloete, head of research at the PPA, on Ben Elowitz’s comment that the web is shrinking – if this is correct where does it leave traditional media like magazines? Potentially in a good place…
More Media Commentators articles
So Richard Desmond said last month that the Express titles (including the Daily Star) are not and were never up for sale. This is a totally mischievous remark from someone who revels in controversy…
Simon Andrews, founder of the full service mobile agency addictive!, on the creative thinking required for the next phase of mobile and internet-driven smartphone take-up…
Jim Marshall on how the agency world reacted to the events that unfolded at News International week. One could argue that the words ‘rabbit’ and ‘headlights’ applied – the media agency world didn’t want to see NotW damaged, let alone go.
Never underestimate a Murdoch to spring the ultimate surprise and deliver a bigger response to a crisis than any commentator would have forecast…
Richard Nicholls, the Future Foundation, shows that social networking isn’t just for grown-ups…
Toby Beresford, co-founder of www.pailz.com, explains gamification, interactive media, and ‘eating your own dog food’…
Simon Andrews, founder of the full service mobile agency addictive!, discusses how we can make the most of mobile…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, explains why Google and Facebook dominated Cannes conversation…
Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it’s a case of the more the merrier…
