Simon Andrews, founder of the full service mobile agency addictive!, on F8, Google’s big news, mobile money and new phones…
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At the RTS’ Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime…
Dominic Finney, director at digital consultancy FaR, says standard ad units remain the bedrock of the majority of digital advertising campaigns – and there is now a strong argument to say that spend in these standard units is set to grow…
Simon Andrews, founder of the full service mobile agency addictive!, on Twitter, Windows8, HTML5, the E word and branded apps…
Apologies to regular readers of this column for not writing about the August ABC’s or letting you know that I was having a short break. I suppose we could have got a guest substitute like they do for Clarkson when he is in Barbados…
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% …
Jim Marshall says that while the Arab Spring seemed to be a righteous uprising, aided and abetted by a liberating social media network, events at home (in the riots and the hacking scandal) saw a potentially more unsavoury side to the use of some media channels… not so much an Arab Spring as an English Rusty Nail!
Dominic Finney, director at digital consultancy FaR, says with the right strategy media owners with strong brands and clear business models are well placed to thrive…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising; Facebook making money; mobile disruptive music and Amazon…
Having let the dust settle, allowing me time to watch Eric Schmidt’s MacTaggart lecture in its entirety, I was struck by his sincerity, self-deprecation (“if we were responsible for TV programming, you’d get a lot of bad sci-fi”) and an innate understanding of where TV fits in the new media eco-system.