Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says six years on and people have finally come around to his way of thinking…
Showing 1051-1,322 of 1,322
More Media Commentators articles
I have been following the Athletics World Championships this week, as I am sure many of you have too. I hadn’t realised until I went to tune in for the first time that Channel 4 had snaffled this from the Beeb – and taken Michael Johnson with them.
“Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick.”
James Whitmore, MD of POSTAR, wants to escape the narrow ghetto of specific media choices…
Alex Franks, director at Blyk, says the next decade will see mobile payments become an everyday reality – you’ll use your mobile to buy the things you want, whether that’s on the high street or the internet
Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser’s requirements…
NEW: Another six months of tables and tables of data have hit my inbox. Almost 100 pages of numbers – nearly the same number of pages as Grazia – but with none of the pictures, products and ads to look at…
A new series of blogs about the broadcast industry, narrated by David Brennan: One of the most exciting areas creatively for TV in the future might be when TV and games producers started to work together…
The natural hierarchy of things in the national newspaper market has changed. In most markets a hungrier number two can eventually wear down a market leader. In the newspaper market this can take decades – it really is a war of attrition and in this particular case it is between two heavyweight sluggers.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on how media consumption habits change in the holiday season…