Simon Andrews, founder of the full service mobile agency addictive!, on the rise of 2D barcodes, mobile shopping and Google’s new like button…
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In response to Brian Jacobs’ article ‘Finally – the year of mobile?’, Vic Davies of Bucks New University, looks at how mobile technology is now creeping into the living room via games consoles and televisions and the effect this may have on the family unit.
Raymond Snoddy: “You would think the television industry would be shouting such good news from the rooftops…. The ‘missing’ viewers aren’t missing at all. They have just wandered off to use all the flexible methods of viewing that technology has offered, as you would expect.”
Raymond Snoddy comments on yesterday’s release by News International of updated figures for The Times/Sunday Times paywall experiment, which began in July last year.
Brian Jacobs, Founder BJ&A, wonders why advertisers aren’t queuing up to use mobile? Maybe because mobile isn’t really an advertising medium at all…
James Whitmore, managing director at Postar, on the dangers of content over creativity…
Simon Andrews, founder of the full service mobile agency addictive!, on the disrupting effect of mobile – focusing on two huge businesses where mobile is enabling new business models and shaking up old ones; TV & Movies and Money.
Marius Cloete, head of research at the PPA, says for publishers the real game-changer isn’t developing that elusive killer app, it’s the realisation that end-users want our content and we continuously need to rise to the challenge of giving them access to it.
Simon is chairing MediaTel Group’s Come on Mobile… Stand Up and Deliver! event in London today. For up to date comment, follow us on Twitter (MediaTelGroup – #MTmobile). Full coverage on Newsline later today and next week.
Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan ‘Fail Harder’ – a statement of belief that is perhaps missing from current UK advertising culture in 2011.