Simon Andrews, founder of the full service mobile agency addictive!, on learnings from great events (talking of which, Simon is chairing MediaTel’s Come on Mobile… Stand Up and Deliver! conference next Friday).
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In response to Raymond Snoddy’s article ‘At best Sky News will stumble along in its current mode’, John Billett, CEO at Johnbillett.com, says the law of unintended consequences has never operated more potently.
Simon Andrews, founder of the full service mobile agency addictive!, on the launch of the iPad2, location based SMS and mobile SEO…
In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, mobile video and mobile money…
James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…
I consume a lot of media, fact. And it’s not because I work in media, it’s because my whole day revolves around all-things-media. I’m probably a perfect target for advertisers…
Simon Andrews, founder of the full service mobile agency addictive!, on new partnerships, the Mobile World Congress, and Apple Vs Google…
Jim Marshall says love him or hate him, Rupert Murdoch is probably the world’s most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch’s risk – giving him (quite rightly) significant influence and ownership of the market.
Greg Grimmer says HBO has built a paid-for subscription business in the US by producing high-quality drama – a feat not managed by Sky or indeed anyone else in the UK. Sky’s belated response to this has not been to try and re-create the formula with UK talent tub, but to import in its entirety – I give you Sky Atlantic. So well done to Sky for the next phase of its world domination and farewell to free-to-view high-quality US dramas on the BBC, ITV & C4.