More Media Commentators articles

In response to the article ‘Do agencies care about media research?’, Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.

Simon Andrews, founder of the full service mobile agency addictive!, predicts what will be big news at this week’s Mobile World Congress…

In response to Tess Alp’s comment – The potential for TV + mobile is something to celebrate not an excuse to carp – Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath’s work to support his original point.

In response to Simon Andrew’s latest Mobile Fix, Tess Alps, CEO of Thinkbox, says “if TV ads don’t work how come you’re expecting people to pick their mobiles to interact with them?”

Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…

Digital has emerged as the star of today’s RAJAR results with almost 4 million more people tuning in via DAB than this time last year – a really promising step in the right direction for switch-over.

James Cridland, managing director of Media UK and a radio futurologist, says the latest digital listening figures are a welcome, gradual, improvement: but anyone expecting the internet or DAB to replace FM listening any time soon might have egg on their face…

In response to Brian Jacob’s article – Cross media measurement has been an issue for as long as I can remember – Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media…

James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate…

Simon Andrews, founder of the full service mobile agency addictive!, talks iPhone 5; Facebook credits; Google’s ‘offers’ business; The Cloud; and dumb smartphone users…