Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling…
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Simon Andrews, founder of the full service mobile agency addictive!, says a number of events have happened this week to reinforce the view that the GAFA is in charge (and also demonstrate how the big four – Google, Apple, Facebook and Amazon – are going to keep bumping in to each other)…
Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
In the second Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, says retailers with a smart mobile strategy will gain a competitive advantage over those who sit back and watch new tools and new players re-engineer retailing.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, begs, borrows and steals predictions for the year ahead – Sorrell is going to get richer; it will be the year of mobile or location-based ads or digital outdoor (maybe); MySpace will shut; and Mail Online will become bigger than bbc.co.uk/news to name just a few…
In the first Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, points to predictions for the year ahead – and makes a few of his own…
There has been plenty to discuss in the last twelve months and we have covered much of it across Newsline and at MediaTel Group events. I cannot see 2011 being any less interesting.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says the hype is finally coming true…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: “Wasn’t the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands.”
informitv’s William Cooper says “for ITV, the challenge may be to think global while acting locally”…