Simon Andrews, founder of the full service mobile agency addictive!, reveals some interesting insights from the Open Mobile conference…
More Media Commentators articles
Last month I finished on Osama Bin Laden’s lingerie model niece. Although Bin Laden’s demise was big news at the start of the month, it was dwarfed by column inches devoted to celebrity super injunctions and privacy legislation.
Nigel Walley, managing director of Decipher, considers the effect next generation set-top boxes could have on the TV landscape: “What TiVo and SkyAnytime+ show is that it might be easier if the platforms just ignored the broadcasters and used their PVRs to build their own versions of iPlayer and the other catch-up services.”
Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…
Simon Andrews is chairing the Mobile Advertising session at MediaTel Group’s Media Playground 2011 next week… find out how you can be there for just £50 in this week’s Mobile Fix!
James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference…
Simon Andrews, founder of the full service mobile agency addictive! (and a chair at this year’s Media Playground event): Mobile disrupts. As Mary Meeker says, some companies will win big (with mobile) and some will wonder what just happened. What’s going to happen to your company?
Raymond Snoddy says finding a solution to the current super-injunction mess, farce, brouhaha will not be easy, particularly when it is difficult to define what is in the public interest v what the public is interested in (though actually what the public is interested in is a better starting place than is generally supposed)…
Marius Cloete, head of research at the PPA, on today’s milestone for the PPA: As this article is published, the PPA Marketing Board (composed of senior commercial representatives from the major consumer publishers) will take the final decisions on how we roll out the results from our AdMeasure Project…
“We have a short operating history in a new and unproven market, which makes it difficult to evaluate our future prospects and may increase the risk that we will not be successful” – LinkedIn’s offer document.
