It’s silly season and news is drying up – so it’s a good job Research the Media’s Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.
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Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
Few people are getting mobile ads right, but Facebook is bucking the trend says Addictive!’s Simon Andrews. Their new results showed a fantastic performance – $656m in mobile ad revenue – up from virtually nothing a year ago. Why this success?
Nick Reid, Managing Director of TubeMogul UK, looks at how agencies must adapt to look at video holistically, just like their consumers do.
What were the people involved in the Home Office’s controversial “go home” mobile billboards thinking when they helped produce them? From the agency to the billposter suppliers, Route’s James Whitmore asks why we too often hide away from ethical decisions.
This month, Digital Cinema Media’s CEO Simon Rees takes a look at the growing union between the film and gaming industries – and notes powerful, cross-platform opportunities for brands.
Following Thom Yorke’s withdrawal of Atoms for Peace from Spotify, the question of monetising media content has re-surfaced. So what’s the solution? GfK’s Ryan Garner takes a look at the options.
This week Rajar announced that 91% of the adult UK population tuned in to their selected radio stations in the second quarter of 2013, up by approximately 1.5 million adults on Q2 2012. Here Newsline presents industry reaction on the results, with opinion from Carat UK, ZenithOptimedia, Gekko and adconnection
This month, Kantar Media’s Anna Gunn uses the latest TGI findings to explore how marketers can target newlyweds and those planning a wedding…
Andy Haylett, director, Ipsos MediaCT, examines the key findings from the Rajar Q2 results – and after accidentally unearthing a batch of dusty old files, notes some fascinating trends from over the last twenty years…