More Opinion articles

Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.

With the help of new consumer data from Sky, Starcom MediaVest Group’s Simon Stanforth says there are five common myths to be debunked when it comes to video.

Media agencies have a tough road ahead of them, writes Dominic Mills – but they can reach the promised land.

The imperative for brands to adapt to the consumer has never been greater, says Havas EHS’ Tash Whitmey – so where do they begin?

It feels like a switch was flipped this week, says Simon Andrews – or is it just that mobile has finally grown up?

As Ofcom kick-starts its investigation into Premier League TV rights, Raymond Snoddy says, as usual, it is the fans who will suffer the most in the search for “perfect competition”.

Just because we can put advertising everywhere doesn’t mean that we should, says ISBA’s Bob Wootton.

To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.

Coding is now being taught in schools – and Steve Ackerman, managing director of Somethin’ Else, says the media industry is going to change forever.

The ad industry not only needs to diversify its workforce – it also needs to represent Britain more accurately in its output, writes Dominic Mills.