More Opinion articles

Mobile has changed the publishing game – so how can publishers stay ahead? By Richard Jones, CEO, EngageSciences.

AppNexus’ Nigel Gilbert looks at the driving factors behind consolidation in the ad tech space – and why things are only set to intensify from now on.

The use of neuroscience in commercial advertising is becoming increasingly influential – but its contribution to political advertising could be staggering. So why don’t politicians use it?

The publishing industry is in need of innovation, and therefore Google, whatever its underlying motives, should be welcomed as a possible sinner on the road to repentance.

Hacked Off responds to long-standing critic Raymond Snoddy – and argues that many newspapers would rather carry on treating citizens as fodder in their games than enjoy the benefits to real journalism offered by the Royal Charter.

If the general trend is supposed to be decline, why would so many new entrants see such value in magazine media, asks Magnetic’s Sue Todd.

How should the ad industry vote on May 7? Bob Wootton, director of media and advertising at ISBA, tells us which box he’ll be ticking.

Metrics are the cloak of the mediocre and ‘numbers people’ are destroying the wonder of creativity, writes Route’s James Whitmore.

Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.

UCAS Media managing director Jeremy Phillips asks what it will take for brands to become successful publishers by sheer chance.