More Opinion articles

Like it or not, native advertising is here to stay – so let’s learn to do it well, and in a way that serves the interests of publishers, journalists, advertisers and – above all else – readers and consumers. By Raymond Snoddy.

As the summer blockbuster season kicks off with the release of Godzilla and X-Men: Days of Future Past, Digital Cinema Media’s Simon Rees has a look at what else is in store…

There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.

From Thinkbox’s surprising new Payback 4 study, to David Abbott’s legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.

The savvier marketers are the ones recognising that content by brands means recruiting new skill-sets into the team, argues Steve Ackerman, managing director of Somethin’ Else.

As speculation rises over whether Apple is going to buy Beats, Simon Andrews, founder of Addictive!, looks at how the tech giant is developing in the music space…

As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT and Carat UK.

Following a wave of acquisitions and consolidation in the television market, the question left hanging in the air is whether ITV could itself become a takeover target. By Raymond Snoddy.

Aligning TV’s mass reach with online video’s mass addressability, you create a modern multiplier for advertisers, says Videology’s head of global TV strategies, Rhys McLachlan.

We have to try anything to make publishing pay – except putting the bean counters in charge, says Ed Owen, editor of the Global Academy of Digital Marketing.