Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose….
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Michael Bayler, strategist and author, Bayler & Associates, on automated value…
Matthew Breen, head of video / vision account manager at MPG Media Contacts, on the latest X Factor series…
Raymond Snoddy on the complex challenges facing the BBC’s in-coming director general George Entwistle…
Jim Marshall on why TV has never been either more powerful or more intimate: Now that the BBC has proved TV’s credentials during the Olympics, it will be fascinating to see whether Channel 4 can continue this during the Paralympics, but this time with ads…
Ellie Edwards, MD at QUISMA: Now that the dust has slightly settled on the D-Day of 25 May, let’s take a look at the effects that the EU e-privacy directive has had within Europe…
Simon Andrews, founder of the full service mobile agency addictive!, says during the Olympics we are seeing two-screen come to life, with people expecting to see what they want, when they want, on whatever device they choose…
Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?
As Leveson kicks off again, Raymond Snoddy wonders whether a larger remit for Rufus Olins of Newsworks would help sustain newspapers’ economic future…
Abba Newbery, director of advertising strategy at News International Commercial, on how the Olympics can inspire media planners…