Raymond Snoddy says we have got a decent handle on how the UK’s two largest commercial broadcasters are weathering the storms of recession and technological change, and on the whole, in their different ways, are producing respectable performances…
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Neil Morris, founder & MD, Grand Visual, says the future looks like it may offer an environment that could nurture the transformation of digital outdoor from a “store forward and loop” medium to a “dynamic data driven” one…
Rufus Olins, chief executive, Newsworks, says the distinction between traditional media and digital media can be unhelpful and even misleading. Who doesn’t have a digital component to their work? We are all digital…
Marc Sidwell, managing editor, City A.M., says the image of London 2012 as a ruthlessly-policed, heavily-branded, speech-controlled zone is unfair…
Simon Andrews, founder of the full service mobile agency addictive!, on how mobile is disrupting the traditional worlds of retail, publishing, marketing and agencies…
Raymond Snoddy says that Lord Justice Leveson’s quest for balance between press freedom and censorship leaves only one task outstanding – the creation of a new regulatory body for the British press…
Alex Heys of NowSendIt on what brands still need to do to streamline the user experience for mobile customers.
Michael Bayler, strategist and author, Bayler & Associates, on why the world of Facebook shouldn’t be the be all and end all of advertisers and their budgets…
Simon Andrews, founder of the full service mobile agency addictive!, on the increasing prevalence of the “vertical stack” – from Amazon’s new smartphone to the “mobile wallet” and mobile-optimised websites.
In the last few years, corporate social responsibility has become an essential part of the marketing mix. CSR strategies can range from subtle messages through to an entire corporate ethos. Lucinda Wallwork, senior insight analyst at Ebiquity contrasts three different approaches.