From BT announcing it is trying to buy EE, to Channel 5 securing the rights to highlights of the Football League, we can be the sure that the media roller-coaster will run just as fast in 2015, writes Raymond Snoddy.
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When will insight and analytics really start talking the same language, asks David Brennan.
Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they’re stupid job titles. But inside, they do make a certain kind of sense…
IAB UK’s chief strategy officer, Tim Elkington, takes a look back over the past 12 months for digital advertising and discusses what’s next for the £7bn industry.
Research The Media’s Richard Marks makes five predictions and one wish for media research in 2015
If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv’s Lewis Sherlock investigates.
The greatest danger facing the ‘new’ BBC Three is not that it will be hopelessly bad – but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.
Measuring a system fairly is as important as understanding how it works. Jeremy Griffiths explains why fair attribution is a pre-condition to making the right connections.
This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.
Only brands that adapt to the marketing-savvy, connected consumer will stand a chance in the digital age, says Mark Howley, managing director of ZenithOptimedia.