More Opinion articles

The Advertising Association’s latest report is a flawed approach if you want to defend the ad industry from attack, argues Dominic Mills.

Harnessing the power of panel and device-based data, BARB’s Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB’s CEO, Justin Sampson, explains what happens next.

Nielsen’s Phil Sumner argues – with new evidence – why it’s not such a giant leap to sell online inventory based on TV-equivalent Rating Points.

Free daily newspapers are in sharp decline across Europe – can the UK buck the trend?

Richard Marks, chair of the judges for next week’s Media Research Awards, says the entries tell us a lot about the state of the sector – and that the awards themselves matter to the future success of the industry.

Route, the audience measurement currency for out of home, has made a sound start since launching in 2013. So what are we learning? James Whitmore explains.

While it’s good to know that a campaign is performing well, it’s better to know why, says DataXu’s Chris Le May.

Like a recluse who decides they have to get out more, the UK’s third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.

With resurgent volatility, ISBA’s Bob Wootton asks if our trading systems are sufficiently agile to cope.

Determining the correct mix of ad lengths across multiple screens is no easy task. Amanda Phillips, head of marketing at Millward Brown UK, shares her tips to make it easier.