Not only can the ITV re-brand be said to be the first 21st century re-brand, says Decipher’s Nigel Walley, but ITV have a claim to be the first truly 21st century broadcaster.
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Do you have any idea of the difference between something ‘overtly’ sexy and something ‘mildly’ sexy? It’s not easy, is it? My ‘mild’ might be your ‘overt’. So it’s both interesting and amusing that the ASA has knocked down complaints that M&S’s new lingerie ads were ‘overtly sexual, degrading to women and reinforced sexual stereotypes’.
Old rules, laws and agreements which pre-date the rise, and even the existence of the Internet, are threatening to cause mayhem in both the regional and national newspaper industry, writes Raymond Snoddy
Last week The Media Native – aka, David Brennan – asked if TV On Demand can justify its premium status. His conclusions ruffled some feathers at Videology and now Rhys McLachlan, Director of Corporate and Business Development would like to respond…
The fictional Borgen newsroom is complex and authentic, says Rufus Olins, CEO, Newsworks. The interdependency between the senior politicians, the spin doctors and the media is expertly drawn without resorting to cartoon characters or cliché – indeed, Borgen shows how news media can shape the national conversation and the outcome of events.
Alchemy Social’s MD, Helen Crowley, takes a look at the impact of Facebook’s recently launched ‘Graph Search’ on the value of social data and suggests what brands now need to do to ensure they are set up for large scale take up of social search by users.
Dominic Mills argues that while tablets may accelerate the death of print, they may actually be the saviour of publishing – and there is a clear chain of links to follow if we want to predict the ways things are going to go this year…
Consumers have never had more choice of car brands and models in the UK market. Understanding consumer rationale behind car-buying is, therefore, key for marketers hoping to make sense of this market. By Kantar Media’s Alice Dunn.
A couple of years ago, David Brennan was asked to produce a document to demonstrate why TV on demand airtime CPMs were worth 4-5 times average spot rates. To say that was one of the most difficult presentations he’s ever produced would be a massive understatement…
The great thing about the future of the media is that it changes every five minutes. Just when you thought you had finally got a handle on things, everything gets thrown up in the air again, like some sort of media perpetual motion machine.