More Opinion articles

We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.

There are valuable lessons to be learned outside of adland’s bubble, writes Dominic Mills.

The latest ABC release for the January to June 2015 period charts all the trends for the magazine market. Here, Newsline presents expert analysis from MediaCom, Carat and Manning Gottlieb OMD.

VisualDNA, Forward3D, Ensighten, Havas SE Cake and Circus Street, give their thoughts on what Google’s rebrand means for the industry and future innovation.

Tracey Follows argues that there will be three distinct phases for the Internet of Things – and each will impact advertisers differently. So are you ready for the Internet of Un-things and Thoughts?

As ITV and Sky are so well demonstrating, the UK broadcast sector is in rude health, writes Raymond Snoddy – but there is one major problem on the horizon.

Broadcasters who incorporate digital into their video ad planning will be the ones to ensure that the future of TV is actually TV, writes Videology’s Fatima Dowlet.

A new report suggests CMOs don’t believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.

The Weather Channel’s Ross Webster explores how brands can stay ahead of the game, come rain or shine.

Jeremy Clarkson’s move to Amazon will, in time, help reveal how much television has really changed, writes Raymond Snoddy.